Decision in the flow of time

11 March 2006

In an earlier post, I cited Jeff Bewkes’s comment that “you must make decisions as fast as possible.”  In his view, the best way to proceed is by iteration:  “You go, you talk, you act, and you check back on how did it work. You adjust course as you go, and it turns out that’s the fastest way to move.”

Bewkes understands that in business or in any other area of life, you always are making decisions–whether you mean to or not, whether you do it consciously or unconsciously.  He chooses to do it quickly and consciously, which is one of the reasons he’s admired as a fine business leader.

When I’m clicking well, I know what I’m doing and I know that I’m doing it.  I’m choosing consciously to do A rather than B–because A is more important.  When it comes to the things in life that are most important, there is no waiting for “later”:  we’re always deciding, right-now-this-instant, whether the supposedly important things of our life are really important enough to merit our attention in the current, precious moment.

The best achievers in life give their attention to the biggest things.  They do it preferentially.  They do it even if it means overlooking the sort of quotidian chores that most of us focus on.

Life is precious.  “Do not squander time, for that is the stuff life is made of.” You could be dead by tomorrow.  Decide now what you will make of this moment, and the next, and the next.

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